Case Study
Fitted.fashion
Platform powering custom and ready-to-wear apparel production for the fashion industry.
Industry: Technology, E-commerce, Fashion
Results at a Glance
The Challenge
After months of missed deadlines and frustrated attempts to implement their visionary roadmap, Fitted's technical debt had spiraled out of control.
Following a series of failed feature launches, user engagement plummeted by 40%, placing immense pressure on their dwindling runway of just 2 months.
Forced to make a difficult decision, the founder reluctantly laid off their entire engineering team, leaving them with a non-scalable MVP and a mountain of uncertainty.
With his ambitious dreams seemingly on the brink of collapse, the founder desperately sought a way to salvage the situation and breathe new life into his groundbreaking vision.
My Role
Phase 1: Identifying the Root Cause
Code Audit & Infrastructure Analysis
Conducted a comprehensive code audit and infrastructure analysis to identify the core issues contributing to Fitted's technical debt and scalability problems, documenting everything.
Collaboration
Worked closely with the founder to understand his vision and prioritize critical features for immediate implementation, improving some of the ideas along the way.
Focus Areas
Pinpointed specific areas like spaghetti code, inefficient database queries, and inadequate server architecture that were hindering performance and feature development.
Phase 2: Implementing a Sustainable Solution
Refactoring & Optimization
Undertook a systematic code refactoring process, improving code quality, modularity, and maintainability.
Modernization & Scalability
Implemented modern software development practices, including continuous integration/continuous delivery (CI/CD) and cloud-based infrastructure, ensuring scalability and agility.
Building a New Team
Helped the founder hire and onboard a cost-effective skilled engineering team with the help of HR, fostering a collaborative and efficient work environment.
Results: From Collapse to Confidence
The impact was nothing short of transformative:
Vision Revived
Investor confidence soared, fueled by concrete progress and brainstormed ideas. Additional funding of $50,000 secured Fitted's future.
Growth on Track
Agile development cycles ensured rapid feature delivery, putting Fitted back on the path to achieve its visionary roadmap.
Efficiency & Cost Savings
Cloud solutions and open-source technologies maximized resources, reducing server costs and improving Fitted's financial health.
Empowered & Agile
The new team, equipped with best practices and a collaborative environment, thrives on challenges, ready to propel Fitted's future success.
Conclusion
Fitted.fashion's story is a testament to the power of strategic tech intervention.
With the right expertise and approach, even the most daunting challenges can become springboards for extraordinary growth.
Facing Similar Challenges?
Whether you're dealing with technical debt, scaling issues, or need to rebuild your engineering foundation, let's talk about how I can help.